Meet the company where luxury and philanthropy go hand in hand

(qlmbusinessnews.com via livingit.euronews.com – – Sat, 14 Oct 2017) London, Uk – –

Want to spice up your next trip by making a contribution to the local population? You will return home with the best souvenir: the satisfaction of knowing you made a difference. An ever-growing group of socially engaged travelers has already changed thousands of people’s lives.

There is no better place to watch whales than the island where locals have strong cultural affinities with these beautiful marine creatures. In New Zeland, the indigenous Māori people have a long history with whales: local legend says that their ancestors arrived on the island on the back of a whale. The locals believe in a spiritual bond with the animals.

Today, this tribe happens to possess one of the most successful companies organizing whale watch tours, among other activities, in the local town of Kaikoura. In fact, the local community trust, founded in 1987 by four Maori families, has played a huge role in reviving the town’s declining economy. They have transformed Kaikoura into a leading eco-tourism destination and the Whale Watch Kaikoura became the largest employer of the season. The enterprise invests a huge part of their annual profit in supporting the community, education, employment, and protecting the environment.

The company offers up-close encounters with giant sperm whales and strives to minimise their impact on the environment. It also runs educational programmes on how to save the environment as well as eco-friendly activities for visitors, such as planting your own tree.

By Doloresz Katanich