(qlmbusinessnews.com Mon, 20th Nov, 2023) London, UK —
Meta Unveils Cutting-Edge AI Models for Content Creation on Facebook and Instagram
In a move aimed at enhancing user creativity, social media titan Meta has announced the introduction of advanced artificial intelligence (AI) models designed for content editing and generation. This development was disclosed in a blog post on November 16, showcasing the company's commitment to pushing the boundaries of digital creativity.
Meta's latest AI models include Emu Video and Emu Edit, both of which harness the power of generative AI. Emu Video, an evolution of Meta's previous Emu model, stands out for its ability to generate video clips based on text and image inputs. The innovative approach involves a “factorized” training process, dividing it into two stages for increased responsiveness to various inputs. Remarkably, the model, employing only two diffusion models, can animate images based on a given text prompt, producing 512×512 four-second videos at 16 frames per second.
On the other hand, Emu Edit is tailored for image manipulation, offering users a more precise and versatile tool for editing images. Capabilities include background removal or addition, colour and geometry transformations, as well as local and global image editing. Meta emphasizes the model's focus on exact pixel alterations relevant to the editing request, elevating the precision of image manipulation.
While these AI models are still in the research phase, Meta highlights their promising potential for creators, artists, and animators. The company envisions a future where these tools empower users to express their creativity seamlessly and effectively.
The training of Emu Edit involved a vast dataset of 10 million synthesized images, each paired with an input image, a task description, and the desired output image. Meta asserts that this dataset is the largest of its kind to date, underlining the company's commitment to robust and comprehensive AI training.
Meta's strategic approach to AI development includes careful consideration of regulatory scrutiny. The company recently announced restrictions on the use of its AI tools by political campaigns and advertisers for creating ads on Facebook and Instagram. This cautious deployment aligns with Meta's commitment to responsible AI use, especially in sensitive areas such as political messaging.
As Meta continues to push the boundaries of technological innovation, these AI models signal a new era of creativity and customization for Facebook and Instagram users. The journey from research to practical application holds exciting prospects for the ever-evolving landscape of digital content creation.
Stay tuned as Meta pioneers the next wave of AI-driven creativity, reshaping the digital experience for millions of users on its platforms.
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