(qlmbusinessnews.com Wed. 3rd April, 2024) London, UK —
“Google's Landmark Privacy Settlement: Deleting Incognito Tracking Records”
Google has reached a monumental agreement to delete billions of records and accept limitations on its ability to track users, as part of a proposed legal settlement aiming to resolve a class-action lawsuit filed in the US in 2020. The lawsuit alleged that the tech giant infringed on users' privacy by collecting data even when they were browsing in “private mode”.
While Google supports the settlement, it denies the claims made against it. Nonetheless, the company has already implemented changes in response to the lawsuit, including updates to its disclosures and trials of features aimed at enhancing user privacy, such as automatically blocking third-party cookies.
Under the terms of the settlement, filed in federal court in San Francisco, Google has agreed to delete “hundreds of billions” of private browsing data records it had collected. Moreover, it has committed to maintaining limits on data collection for five years, ensuring that user privacy is preserved.
“We are pleased to settle this lawsuit, which we always believed was meritless,” stated Google spokesman Jorge Castaneda, emphasizing that the company would not be paying any damages. He further added, “We are happy to delete old technical data that was never associated with an individual and was never used for any form of personalization.”
The agreement marks a significant step towards holding dominant technology companies accountable for their actions, according to lawyer David Boies, who represented users in the lawsuit. The legal battle uncovered internal documents wherein Google employees referred to the “Incognito” mode as “effectively a lie” and “a confusing mess”.
While the settlement awaits court approval, it comes amidst heightened scrutiny of big tech firms' practices, both in the US and globally. Google is facing multiple lawsuits over privacy violations, alongside monopoly cases and settlements concerning various regulatory issues.
As the tech landscape evolves, this landmark settlement underscores the growing importance of safeguarding user privacy and holding tech giants accountable for their actions.
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