How Peloton Became A $4 Billion Fitness Start-Up

Source: CNBC

Peloton is a bonafide fitness phenomenon — it has a million impassioned users to whom its bikes and original streaming workouts are a way of life, making it much more than a company that sells exercise equipment, though it does that too. In fact, Peloton has sold over 400,000 bikes so far and started delivering its first treadmills in late 2018, the company tells CNBC Make It. Peloton changing the way America works out.

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