(qlmbusinessnews.com . Tue 17th Jun, 2025) London, UK —
Maximize Your Business Reach with WhatsApp's Latest Global Advertising Update
WhatsApp is Set to Introduce Three New Advertising Options in a Worldwide Update
WhatsApp, the messaging service owned by Meta, is planning to unveil three novel advertising features in a significant global update. The company assures that these advertisements will not infringe upon the privacy of personal chats. Instead, advertisements will not be positioned within personal message areas and the content of encrypted messages will not influence ad targeting.
In determining which ads users see, WhatsApp will consider the user’s geographic location, including their country and city, as well as the language they speak. The app will also analyze how users interact with previously viewed ads and the channels they subscribe to, to tailor suggested advertisements. However, users who have linked their WhatsApp accounts with Facebook or Instagram can expect to receive more personalized advertising.
These new advertising features are set to appear in a section of the app known as Updates, located within a separate tab at the bottom of the interface. WhatsApp, boasting 1.5 billion users worldwide, aims to enhance business engagement with these features.
Business owners will have the opportunity to promote their ads within the Updates section to gain new followers and may also offer subscription-based access to additional content. WhatsApp plans to collect a 10% commission on these subscription fees, and businesses might incur further costs at the app store level, depending on their size.
Additionally, companies can advertise through a status update feature, mirroring the format of an Instagram story. Clicking on these adverts will initiate a chat with the business.
Social media analyst, Matt Navarra, remarked to the Reporters that these developments signify Meta's ambition to monetize WhatsApp at a larger scale. However, Navarra highlighted potential risks, especially in markets like the UK and Europe where WhatsApp is predominantly seen as a messaging tool. He cautioned that any shift towards a more ad-centric platform could provoke user backlash.
The integration of these advertising features supports a broader strategy to align WhatsApp more closely with Meta’s other platforms, such as Facebook and Instagram. Will Cathcart, head of WhatsApp, sees this move as a “natural extension” of messaging services, noting the success of similar features on rival platforms like Snapchat and Telegram.
Navarra views this as part of a broader trend in social media, where public sharing is declining in favor of direct messages and small-group Stories.
Despite concerns, Cathcart reassured users that those not interested in adverts or following channels would not be compelled to engage with the new features. He emphasized that the core messaging experience on WhatsApp would remain unaffected. Cathcart also addressed the introduction of a permanent Meta AI tool button within the app, stating that, despite some user dissatisfaction, other permanent features in the app often go unquestioned.
The Updates section’s popularity varies globally, and Cathcart mentioned that the feedback on the non-removable AI tool will be considered, highlighting the app's balance between simplicity and feature diversity.
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