(qlmbusinessnews.com . Sat 6th Sep, 2025) London, UK —
Tesla Proposes Mega £740bn Incentive for Musk Amid Ambitious AI and EV Sales Goals
Tesla's chief, Elon Musk, could secure a groundbreaking pay deal valued at over £740bn if he meets several ambitious objectives in the decade ahead, as proposed by the electric car manufacturer's board.
Musk, who already tops the global wealth charts, must steer Tesla towards an eightfold increase in value, oversee the sale of one million artificial intelligence robots, achieve sales of an additional 12 million Tesla vehicles, among other challenging objectives.
Under this proposed scheme, Musk would forego a traditional salary or bonuses, receiving shares progressively, which would amount to £740bn upon achieving all set milestones.
Tesla's board is rallying investors to endorse this proposal, citing innovation and technological advancement as keys to unlocking growth that might presently seem unattainable.
Robyn Denholm, Tesla's chair, emphasized the critical importance of retaining and motivating Musk towards fulfilling these ambitious targets, suggesting that this could position Tesla as the most valuable company in history. She highlighted how the share award is designed to ensure Musk's peak performance.
This proposal follows a recent court decision that invalidated Musk's previous $50bn (£37bn) share award as unfairly prejudicial to shareholders, resulting in Musk receiving $29bn (£21.5bn) in shares last month instead.
The proposed remuneration plan outlines 12 share awards, each contingent on reaching specific market milestones, starting with doubling Tesla's market value to $2tn (£1.48tn).
The ultimate goal is to elevate Tesla's market value to $8.5tn (£6.29tn), positioning it significantly above Nvidia, currently the most valuable global firm. Operational milestones, such as the ambitious robot and car sales goals, must also be achieved alongside these market value targets.
Recent financial reports, however, indicate Tesla is experiencing its steepest sales decline in a decade, a trend some attribute to Musk's controversial public persona.
Dan Coatsworth, an investment analyst at AJ Bell, expressed astonishment at the scope of the proposed pay award, questioning the feasibility of attributing such value to an individual. He critiqued Musk's management, suggesting that Tesla is losing competitive advantage and suffering brand damage due to Musk's conduct outside the company.
This extraordinary proposal from the board surfaces amidst speculations of replacing Musk, which the company has vehemently denied. This was fueled by a Wall Street Journal report in May—denied by Tesla as “absolutely false”—that the board sought potential replacements for Musk due to his political engagements distracting him from addressing Tesla's declining share value. Despite this, the Wall Street Journal maintained the accuracy of its report.
Coatsworth's remarks encapsulate the paradox of Tesla's stance on Musk: from questioning his suitability given his controversial actions to proposing a staggering pay package to secure his leadership indefinitely.
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