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(qlmbusinessnews.com . Sat 11th Oct, 2025) London, UK —
Breaking Records: How OpenAI's Sora App is Transforming Video Content Creation
OpenAI's new text-to-video AI tool, Sora, has surpassed a million downloads in under five days, outpacing ChatGPT's debut, establishing a new benchmark for technological launches. The app has clinched the top spot on the Apple App Store in the US, transforming simple text inputs into ten-second, lifelike videos.
Bill Peebles, the head of Sora, shared on X that the app's “explosive growth” was noted despite its availability being limited to North American invitees. Nevertheless, Sora's capacity to generate content from copyrighted materials and to depict deceased celebrities has spurred considerable online debate.
The ease with which users can share the videos created by Sora on social platforms has led to a flood of such content, including representations of late celebrities like Michael Jackson and Tupac Shakur. The phenomenon has reached a point where Zelda Williams, daughter of the late Robin Williams, pleaded with the public to refrain from sending her AI-made videos of her father, prompting broader discussions around the ethics of such technology.
Reporters Bitesize has delved into the contentious trend of AI-generated videos featuring deceased icons, highlighting the complex interplay between technology and ethics. In response to concerns, an OpenAI representative highlighted to Axios the balance between free expression and respect for recently deceased public figures, suggesting a mechanism for authorized parties to request the non-use of certain likenesses, albeit without a clear definition of ‘recent'.
Copyright issues have also come to the forefront with the Sora app frequently generating content featuring copyrighted characters. CNBC reported on a Sora deepfake featuring OpenAI's CEO Sam Altman alongside Pokémon characters, humorously touching on potential legal repercussions. Another video depicted Altman cooking and consuming Pikachu, the iconic game mascot. While Nintendo has remained silent on any legal action, the broader AI industry faces significant litigation risks with copyright holders.
In a notable settlement, AI company Anthropic agreed to a $1.5bn (£1.11bn) payout in a class-action lawsuit from authors accusing the firm of using their work without permission to train its AI models. In light of these challenges, OpenAI has indicated a shift in its approach towards more respectful and legally compliant content generation.
Sam Altman, on 4 October, revealed through a blog post the company's intent to learn from Sora's reception, engage with feedback from all stakeholders, and provide rights holders with finer control over character generation. He also hinted at potential revenue-sharing models in the future, although it remains uncertain if content creators will view Sora videos as a new genre of “interactive fan fiction” or if legal challenges will ensue.
As the conversation around AI and copyright continues to evolve, the industry finds itself at a crossroads between innovation and ethical responsibility.
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