(qlmbusinessnews.com . Thu 6th Nov, 2025) London, UK —
Tesla Courts Shareholders for Musk's Trillion-Dollar Vision Ahead of Critical Vote
In the lead-up to Tesla's Annual General Meeting (AGM) this Thursday, the electric vehicle manufacturer has been fervently promoting a significant message to its shareholders: Elon Musk is invaluable at a £1tn valuation. Utilising digital advertisements and launching Votetesla.com, which showcases a video with board chair Robyn Denholm and director Kathleen Wilson-Thompson lauding Musk, all set to an uplifting musical score, Tesla is pitching Musk's hefty pay proposal vigorously.
However, consensus among shareholders isn't unanimous, setting the stage for the AGM in Austin, Texas, to morph into a pivotal verdict on Musk, especially after his recent political shift, which has positioned him as one of the most divisive CEOs of late.
Musk, on his part, has escalated the narrative on X, a platform under his ownership, claiming Tesla's future could “affect the future of civilization.”
He has also highlighted support for the pay deal from high-profile figures such as Dell Technologies' Michael Dell, Ark Invest's CEO Cathie Wood, and his brother, Kimbal Musk, who serves on Tesla's board. Kimbal has publicly stated, “There is no one remotely close to my brother,” to which Musk gratefully responded, “Thanks bro.”
Yet, not everyone shares this enthusiasm. Critics argue that Tesla's focus on Musk and the controversy surrounding his compensation reflects a deviation from its core objectives under his leadership, with sales reportedly waning.
“What’s remarkable is seeing a firm struggling with car sales, yet spending resources on promoting a pay package,” commented Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, who has reduced his Tesla investments and expressed concerns over the company's direction.
Tesla aims for shareholder approval on a deal not simply for a trillion-dollar salary but to incentivize Musk to enhance Tesla’s market valuation from £1.05tn to £6.36tn. This involve tasks like dramatically increasing the number of self-driving “Robotaxi” vehicles in operation. Success would award Musk 423.7 million new shares, nearing a £1tn value upon achieving the targeted valuation. Tesla did not comment on its strategies for rallying shareholder support.
Tesla and Musk are no strangers to compensation controversies; past deals have also promised Musk billions if major increases in Tesla’s market value were met. Despite achieving these, a Delaware judge overturned a prior deal, questioning the Tesla board's independence from Musk.
Legal experts and governance critics view Tesla's campaign to win shareholder approval as atypical, often seen in scenarios fearing activist shareholder interventions, not usually tied to executive compensation decisions.
Meanwhile, proxy advisory firms and notable investment funds have expressed opposition to the proposed deal, finding it excessive.
As Thursday approaches, the vote represents a crucial juncture in Tesla's history, with Musk’s continued controversial public persona and Tesla's aggressive retail investor base potentially tipping the scales. Despite the division, some still acknowledge Musk's unprecedented impact on the industry and his uncanny ability to realise ambitious visions.
Now, all eyes are on Tesla's shareholders – will they endorse Musk's bold vision and compensation amidst a landscape of both admiration and controversy?
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