(qlmbusinessnews.com . Sat 6th Dec, 2025) London, UK —
Sold Out in Seconds: ‘As ever' and Compartés Chocolate Collaboration a Holiday Hit
Meghan Markle's “As ever” brand and Compartés Chocolatier Collaboration Sells Out Swiftly
Meghan Markle's culinary and lifestyle enterprise, “As ever”, has once again witnessed a swift sell-out, this time with a festive chocolate range produced in collaboration with the renowned Los Angeles-based chocolatier, Compartés. The limited-edition trio of chocolates, introduced discreetly on the brand's website for the holiday season, was snapped up by eager purchasers in no time, leaving all three varieties marked as sold out.
This venture into holiday chocolate creations by “As ever” presented three unique flavours: a dark chocolate bar with raspberry spread and sea salt, a milk chocolate bar infused with shortbread cookies and bee pollen, and a white chocolate bar adorned with flower sprinkles and hemp hearts. Each chocolate bar was designed to be the perfect seasonal sweet treat or a thoughtful last-minute gift, wrapped in bespoke botanical paper aligning with “As ever's” consistent aesthetic of elegant, gift-ready packaging.
This holiday drop follows the pattern established by “As ever” since its launch in April, with limited quantities and a carefully curated selection that prompts customers to act swiftly. The brand's releases have consistently sold out shortly after going live, a testament to the eager anticipation and loyalty of its customer base. The fans of the brand have come to view each new release as a fleeting opportunity, a shopping sprint dictated by the brand's strategic, low-key launch approach.
The addition of chocolate bars to “As ever's” slowly expanding product range seamlessly integrates with its existing catalogue, which began with spreads and honey, followed by tea and wine, centred around high-quality, pantry essentials. The holiday chocolates, while a seasonal offering, fit comfortably within the brand's ethos without diverging into an entirely new product category, further cementing their appeal among “As ever” enthusiasts.
Amidst the fast sell-out of the chocolate trio, the Signature Fruit Spread Gift Box, a highlight of this year's Oprah’s Favorite Things list, remained available. Priced at £32, the gift box featuring raspberry, orange marmalade, and strawberry spreads, encapsulates the same ready-to-present design ethos characterising “As ever's” lineup, offering those who missed out on the chocolates an alternative gift option from the brand.
Following the holiday trio's sell-out, “As ever's” website has reverted to its usual mix of sold-out notifications and waitlist sign-ups, directing customers to subscribe to the email list for updates on restocks and new releases. Given the brand's track record, any forthcoming releases are anticipated to disappear from virtual shelves with similar rapidity.
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