(qlmbusinessnews.com . Sat 14th Feb, 2026) London, UK —
Swift vs. Cathay Home: The Fight to Protect 'Swift' Brand Identity in Home Decor
Chart-topping artist Taylor Swift has urged the American authorities to thwart the efforts of a bed linen company aiming to trademark the term “Swift Home,” citing potential confusion among consumers over an implied endorsement.
Swift's solicitors have raised concerns that Cathay Home's presentation of “Swift” within its branding bears a striking similarity to the globally recognised cursive autograph associated with the singer.
Established in New York, Cathay Home markets its wares via prominent retail chains and has sought trademark protection for “Swift Home” in relation to its bedding products.
The Reporters has sought responses from both Cathay Home and representatives of Swift.
Represented by TAS Rights Management LLC, Swift has lodged an objection to Cathay Home's trademark registration with the US Patent and Trademark Office, as revealed by a document made public on Wednesday, which the Reporters has reviewed.
The submission from Swift's legal team asserts that the “Swift Home” designation might falsely imply the singer's endorsement, potentially misleading consumers and piggybacking on Swift's widely acknowledged brand appeal.
The documentation underscores Swift's ownership of numerous federal trademarks safeguarding her name and signature across various merchandise, including but not limited to bed linens, apparel, and music-related items.
Swift, who has registered in excess of 300 trademarks across the US and beyond, encompasses her name, initials, album titles, and selected lyrics under her intellectual property umbrella.
With a fortune surpassing $1 billion (£730 million), enhanced by a series of internationally successful concerts, Swift's financial and professional stature adds weight to her legal challenge.
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