Source: Bloomberg
Peloton was already connecting millions to its unique brand of exercise when Covid struck, forcing gyms and studios to shutter. Since then, the company’s rise has been meteoric. As the world reopens, the fitness industry faces a landscape remade by the wildly popular stationary bike, alongside personalities new and old looking to take a slice of the market.
If the only thing you know about sports is who wins and who loses, you're missing the highest stakes action of all. A new era of sports, characterized by eye-popping investments, unprecedented activism and global influence have permanently moved sports from back-page entertainment to the center of the global conversation.
