(qlmbusinessnews.com Tues, 26th Sept, 2023) London, UK —
Galaxy Chocolate Faces “Shrinkflation” Crisis: Iconic Bars Slimmed Down!
Inflation's Shadow: As prices surge, Galaxy trims its iconic chocolate bars by 10g while keeping costs constant.
Mars Inc, the stewards of the beloved Galaxy brand, have embraced the age-old strategy of “shrinkflation” by downsizing their creamy milk chocolate bars from 110g to 100g. This move comes almost a year after the recommended retail price for a Galaxy bar was upped from £1.39 to £1.50, all while its size remained unchanged.
A UK spokesperson for Mars commented that this decision wasn't taken lightly but deemed “necessary” due to the escalating costs of raw materials and operations. They acknowledged that the rising cost of living has affected both consumers and businesses.
This downsizing trend, while legal as long as the quantity on the package remains accurate, is often seen as a crafty way to maintain prices without customers noticing. Chocolate isn't the only victim; consumers have observed “shrinkflation” in everyday items, like Lurpak butter and Whiskas cat food.
However, experts believe we may have seen the peak of “shrinkflation.” As inflation takes hold, manufacturers have already reduced sizes significantly to delay price hikes as long as possible. Other subtle strategies, such as added fees for bookings and the “perfume-dimple” tactic, are now in use.
But beware of “skimpflation,” a subtler ploy that swaps costly ingredients for cheaper ones, like margarine with reduced oil content replaced by water. These strategies aim to pass on cost pressures to consumers without drawing attention.
Stay vigilant, shoppers! 🧐 #GalaxyChocolate #Shrinkflation #ConsumerAwareness #InflationImpact #ChocolateNews #MarsInc
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