(qlmbusinessnews.com Wed. 29th May, 2024) London, UK —
David Beckham inks deal with Chinese tech giant for Euros.
David Beckham has been announced as a global ambassador for AliExpress, the online retail platform operated by Chinese technology conglomerate Alibaba.
The announcement coincides with the upcoming UEFA European Championship, set to commence in Germany next month.
While the financial terms of Beckham's agreement with AliExpress were not disclosed, the partnership marks a significant move for the former England captain.
In March, AliExpress secured an exclusive partnership with UEFA, making it the official e-commerce platform for European football's governing body.
As part of the deal, Beckham will front AliExpress' “Score More” promotion during the tournament.
“AliExpress is bringing fans closer to UEFA EURO 2024 this summer, offering fantastic prizes as the matches unfold,” said David Beckham.
AliExpress is joined by other leading Chinese companies sponsoring the Euros, including electric vehicle manufacturer BYD and electronics titan Vivo.
Since retiring from professional football over a decade ago, Beckham has been associated with numerous brands and high-profile sporting events.
The Sunday Times Rich List estimates that Beckham and his wife Victoria, former Spice Girl and fashion designer, have a combined wealth of £455 million ($581.6 million).
Following the Paris Olympics and Paralympics, the UEFA European Championship is anticipated to be one of the year's most significant sporting events.
A total of 2.7 million tickets have been made available for the competition, which runs from 14 June to 14 July across 10 cities, including Munich and Hamburg.
UEFA reported that the 2020 Euros attracted a global live television audience of 5.2 billion, with the final, which England lost on penalties, being viewed by 328 million people.
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