(qlmbusinessnews.com . Thu 19th Feb, 2026) London, UK —
Depop Joins eBay Family in Bold £890 Million Move into Sustainable Fashion
eBay Set to Acquire Popular Second-hand Clothing App Depop for £890 Million
In a significant move that sees veteran online auction house eBay reaching out to the younger generation, the global e-commerce giant is acquiring the UK-founded, trendy second-hand clothing application Depop for a cool £890 million ($1.2 billion). This strategic acquisition is seen by eBay as a golden opportunity to tap into the flourishing re-commerce sphere and connect with the Gen Z demographic, known for their penchant for sustainable and cost-effective fashion choices.
Depop, celebrated for its vibrant community and being at the forefront of the fashion resale market, especially in the United States, boasts nearly 90% of its seven million active users as under 34. With over three million active sellers on the platform, Depop has carved a niche for itself amongst eco-conscious youths looking for pre-loved fashion gems.
The move comes just five years after Depop was snapped up by Etsy, the renowned online marketplace, for an impressive $1.6 billion. Etsy, which has made a name for itself in the handmade and vintage goods space, embarked on a buying spree in 2021 to bolster its position against e-commerce behemoth Amazon and other contenders. However, Etsy is now parting ways with Depop in a bid to streamline its operations, even as it eyes future growth trajectories.
Kruti Patel Goyal, Chief Executive Officer of Etsy, expressed confidence in Depop's prosperous future under eBay's stewardship, praising it as “one of the fastest-growing fashion resale marketplaces in the US.” This sale marks a strategic pivot for Etsy, which saw its shares soar by 15% in after-hours trading, signaling a positive market sentiment towards this divestiture.
As eBay prepares to welcome Depop into its portfolio, the acquisition is anticipated to not only rejuvenate eBay’s appeal among younger shoppers but also reinforce the momentum towards sustainable fashion solutions globally. This deal underscores the increasing allure of the re-commerce market, as more consumers look towards environmentally friendly and affordable alternatives to mainstream retail options.
This News Story is brought to you by QLM Business News, your Digital Media Channel.
Visit QLM businessnews.com for more business news stories. Also follow us on Facebook, X, and Youtube.
To help QLM Business News bring you more news stories like this, please like, share, and subscribe.
Unlock unparalleled business growth and effortlessly attract a stream of new customers through QLM Business News Sponsored Advertising. Elevate your brand's presence and captivate your target audience with precision. Visit QLMbusinessnews.com and click on “Advertise” to harness the power of strategic advertising. Don't miss this unparalleled opportunity to propel your business to new heights of success!
Disclaimer: All images presented herein are intended solely for illustrative purposes and may not accurately depict the true likeness of the subjects, objects, or individuals referenced in the accompanying news stories.
