(qlmbusinessnews.com via news.sky.com– Tue, 16 Jan, 2018) London, Uk – –
The supermarket has developed paper and pulp alternatives for 1,000 of its lines and plans to remove plastic from its own brands.
A British supermarket believes it will be the first retailer in the world to make its own-brand products plastic-free within five years.
Iceland, the frozen food specialist, says it has worked with environmental charities and experts to develop paper and pulp alternatives that are fully recyclable, affecting more than 1,000 lines.
“We’ve created a monster,” managing director Richard Walker told Sky News.
“Plastic does not degrade, it lasts for half a millennium. Every minute there’s a truckload of plastic waste entering the ocean.
“It’s ubiquitous, it’s in everything, it’s in up to 50% of what the average supermarket sells. The time to act is now.
“Take our ready meals. They are in a board carton sleeve which is good, made of paper, but the problem is the black plastic tray.
“We’re going to replace that with a wooden board tray, and the final piece of the jigsaw is the plastic film over the top: we’re looking at cellulose-based technologies which are made from paper pulp.”
Some within the plastics industry think it’s a step too far and are questioning how “green” the move really is.