Spanish startup Gik Live! make wine that’s naturally neon blue. They extract a pigment from the skin of the red grape (called anthocyanin) which gives the neon blue hue. Some winemakers have called Gik “blasphemous,” but the founders say the wine is safe to drink. “This is not something that’s done in a lab at all,” said founder Taig Mac Carthy. “This is all pigments, they come from nature, and so do the grapes. The making of this is 100% natural.” Grapes are sourced from vineyards in Spain and France. It took two years of testing to get the recipe right. The founders are all in their twenties. They raised £26,000 between them to start their business with help from The University of the Basque Country. The wine has a very sweet taste and it’s similar to white wine. It’s sold in over 25 countries at a shelf price of £12. They have sold around 400,000 bottles so far.