Scentbird CEO’s journey to building a multimillion dollar beauty brand

Source: Shelby Church

Mariya Nurislamova, founder and CEO of the YC-backed startup, Scentbird. Often described as the “Netflix for Perfume,” Scentbird is employing technology to make smarter recommendations to clients and sell perfume at scale. But that's not all; the company is simultaneously building a beloved beauty brand, which is arguably even harder to do.