China’s Livestream billion-dollar shopping obsession

Source: BEME

Livestream shopping in China is a multi-billion dollar industry, with a reported 425 million users as of July 2018. Some hosts feature well known luxury brands, but you can buy just about anything. Alice met up with a top livestream host in China, as well her biggest fan, to learn what makes this experience so addictive. Alice and Sophia also look into how the US is starting to catch on.