(qlmbusinessnews.com via news.sky.com–Thur, 13th June 2019) London, Uk – –
The delivery service expands to Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth as the grocer joins Amazon's Prime list.
Morrisons has expanded on its home delivery agreement deal with Amazon, extending its same-day service across the UK this year.
As part of the deal the grocery chain has also signed up to become a retailer on Amazon's Prime same-day delivery website and app, and will begin selling directly to customers, through Morrisons at Amazon.
The extended delivery service will work across cities including Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth.
The deal is in addition to Morrisons' continuing as a wholesaler for all Amazon's other UK grocery offers for customers.
Morrisons shares were up 1.7% in early trading.
Details of the expansion of Morrison's deal with the world's second largest retailer – according to research company Kantar – come a month after the British grocery chain reported slowing sales growth.
For the 13 weeks to 5 May, group like-for-like sales excluding fuel were up 2.3%, representing a slowdown on a total of 3.8% in the previous quarter and 3.6% in the same period last year.
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Morrisons' trading statement at the time highlighted continuing “political and economic uncertainty” among shoppers.
It also cautioned that the current second quarter would be up against tough comparisons because of last year's excellent summer weather and the football World Cup.
On the extended deal with Amazon, Morrisons chief executive David Potts said: “Morrisons' conveniently located local supermarkets and Amazon's very popular website and customer offer are an ideal combination, offering ultra-fast same-day grocery home delivery for customers in and around cities across Britain.
“Amazon has been a valued partner of Morrisons for over three years and we are pleased to be expanding our relationship together.”
Doug Gurr, Amazon UK country manager, said: “We have greatly valued our relationship with Morrisons since the launch of the Morrisons store on Prime Now in the UK in 2016 and expanding this relationship enables us to offer Morrisons' high-quality grocery selection to even more Prime members.
“We are committed to growing our grocery business so that we can continue to deliver what we know our customers will always care about – low prices, vast selection, and fast delivery – and our relationship with Morrisons is an important part of that long-term growth.
“With the Morrisons store on Prime Now, many Prime members can do their full weekly grocery shop online through Prime Now with ultra-fast same day delivery.”