How Blue Bottle Went From A Coffee Cart To A $700 Million Valuation

Source: CNBC

Blue Bottle Coffee offers drip coffee that costs roughly $5 per cup at more than 75 cafe locations around the world. The company touts its high-quality single-origin, freshly roasted artisanal beans. Based on Nestle's 2017 purchase of a majority stake in Blue Bottle the latter has a valuation of more than $700 million.

Before he founded Blue Bottle, James Freeman was a struggling classical musician roasting his own fresh beans as a hobby. Since he was obsessed with drinking the freshest cup of coffee he could find he purchased raw, green coffee beans before heating them himself. Freeman felt that most retail coffee chains over-roasted their beans.