The Real Reason The Aunt Jemima Brand Is Changing Its Name

Source: Mashed

On June 15, 2020, Miami-based singer-songwriter Kirby Maurier posted a TikTok video called “How Not to Make a Racist Breakfast” that drew attention to the fact that many brands' logos and images, like Aunt, are still deeply rooted in offensive stereotypes. As the video quickly went viral, it drew a lot of attention from both social and mainstream media, with Reddit cofounder Alexis Ohanian tweeting in disbelief, “How is Aunt Jemima not canceled?”