How Yeti Became A Billion Dollar Business

Cource: CNBC

Yeti makes a variety of products, but it’s best known for its line of coolers that run from $200 to $1,300.

Founded in 2006, the Austin, Texas company builds products that are part cult status symbol, part functional tool for those who appreciate the outdoors.

Yeti enthusiasts include celebrities like Reese Witherspoon, Sandra Bullock, Matt Damon, Jimmy Kimmel, and hunting enthusiast Joe Rogan, who praised the coolers on his podcast in April 2018.