Source: Bloomberg
Buy less, wear longer. That's the mantra of Levi's, one of the oldest fashion brands in America. And while it may make environmental sense, does it also make business sense? This edition of Bloomberg Green, looks at how some of the world's biggest clothing companies are cleaning up their act – and making money as a result. From Patagonia's environmental activism to the water-saving technology of Jeanologia, the era of fast fashion may be coming to an end: but what comes next?
