How Child YouTube Stars Have Become Popular Brands On Par With Star Wars and Marvel

Source: Bloomberg

Content created for children on YouTube has exploded over the last decade. In just a few short years, the power to help launch a successful toy has moved from toymakers and TV executives to 9 year-olds and their parents. Child YouTube stars have now become popular brands on par with Star Wars and Marvel, and all of kids entertainment could shift because of it.

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