James Rogers, founder of Apeel Sciences, learned that one of the main causes of global hunger isn’t that we as a species aren’t capable of growing enough food, it’s that so much of it goes bad before it can be consumed.
The reason food goes bad is fairly simple: Oxygen comes in, water goes out. If he could find a way to stretch that out, he might be able to make a dent in global hunger.
James thought, if we could slow the process of steel from oxidizing, why couldn’t we do the same for a ripe avocado?
Here’s how Apeel became a $2 billion start-up looking to end world hunger.