Apple Forced to Abandon Lightning Charger in iPhone 15 Following EU Directive

(qlmbusinessnews.com Wed, 13th Sept, 2023) London, UK —

Apple has announced that its upcoming iPhone 15 will no longer include the lightning charging port, as mandated by the European Union (EU). During its annual event on Tuesday, the tech giant revealed that the new iPhone will adopt the universally accepted standard of USB-C cable for charging.

In addition to the iPhone 15, Apple also introduced a new series of Apple Watches featuring a more advanced chip. However, some analysts believe that the lack of groundbreaking updates from Apple this year may disappoint certain consumers.

Ben Wood from CCS Insight commented, “Given the maturity of the iPhone and Watch, it isn't a surprise. It reflects just how refined the devices have become and how challenging it is to deliver truly disruptive updates every year.”

To address the transition, Apple has released a USB-C-to-lightning port adapter priced at £29 ($36). This adapter allows users to connect their existing lightning port accessories to the new USB-C-enabled iPhones and iPads.

Notably, this is the first iPhone since 2012 to feature an alternative charging port. The USB-C cable, already compatible with many Apple laptops and iPads, will also work with the new versions of AirPods Pro earphones and wired EarPods headphones.

The EU directive aimed to make life easier for consumers, save them money, and reduce electronic waste by promoting charger reusability. However, critics argue that the move may result in an increase in discarded cables in the future.

In response to these concerns, Apple made a series of environmental commitments during its launch event. The company pledged to make the new Apple Watch range carbon neutral, increase the use of recycled materials in batteries and other components, and eliminate the use of leather in its accessories. Furthermore, Apple aims to achieve carbon neutrality as a business by 2030.

Apple CEO Tim Cook proudly stated that the iPhone 15 range offers the “best and most capable iPhones we've ever made.” The iPhone 15 and 15 Plus boast brighter screens and improved camera systems, while the high-end iPhone 15 Pro and Pro Max feature a titanium frame for enhanced durability. The Pro and Pro Max models also introduce the “action button,” which can be customized for various functions, replacing the traditional mute switch.

The new Apple Watch incorporates gesture control, enabling wearers to answer or end a call by double-tapping two fingers on the same hand where the device is worn. However, industry experts question whether consumers will be willing to pay the high price tags for these devices, considering the incremental nature of the updates compared to their predecessors.

In the UK, the iPhone 15 starts at £799, while the iPhone 15 Pro begins at £999.
Paolo Pescatore, analyst and founder of PP Foresight, noted, “Convincing users to invest in these new devices may not be easy during a cost-of-living crisis. While the new features are seen as incremental, they collectively enhance the overall experience, which is invaluable to Apple's core user base.”

Following recent reports of the Chinese government banning officials from using iPhones and Huawei's release of a new smartphone series in China, Apple's shares experienced a slight decline on Tuesday. However, Apple's shipments suffered the least among major smartphone manufacturers, dropping only from 46.5 million to 45.3 million phones, according to Counterpoint Research.

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