(qlmbusinessnews.com Tues, 19th Dec, 2023) London, UK —
Game-Changer: Boots Set to Unveil AI-Driven Personalized Beauty Recommendations”
Boots, the prominent UK health and beauty retailer, is reportedly gearing up to launch an innovative “personal shopper” driven by artificial intelligence (AI). The proposed chatbot aims to assist customers by offering recommendations for beauty gifts and lipsticks, providing a unique and personalised shopping experience.
If executed, Boots would become the first mainstream consumer brand to adopt AI software for enhancing customer interactions. The (AI) chatbot is currently in the testing phase, demonstrating its ability to deliver detailed responses to customer queries. Following the initial trial, the development of this digital tool is expected to progress further post-Christmas, as reported by the Retail Gazette.
This move towards (AI) driven personal shopping comes as Boots reacts to changing market dynamics, including the closure of 300 physical stores due to the surge in online sales. In June, Walgreen Boots Alliance disclosed a robust growth of 13.4% in Boots' third-quarter financial results, marking an increased market share for the ninth consecutive quarter.
Boots.com experienced a remarkable 25% surge in sales compared to the previous 12 months, constituting 14% of the total retail sales. Despite the closure of physical stores, footfall demonstrated a resilient 7% increase from the third quarter of the previous year to the current year.
Boots has an established collaboration with Microsoft, the major investor in OpenAI (the owners of ChatGPT), leveraging chatbot technology in various business sectors. The potential introduction of an AI-powered personal shopper reflects Boots' commitment to staying at the forefront of technological advancements and enhancing customer engagement.
As Boots moves towards integrating (AI) into its customer service, the retail landscape may witness a transformation in how consumers interact with beauty brands, offering a glimpse into the future of personalised shopping experiences.
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