(qlmbusinessnews.com Tues, 6th Feb, 2024) London, UK —

“McDonald's Faces Sales Slump Amidst Boycotts: Impact of Pro-Israeli Stance Revealed”

McDonald's experienced its first quarterly sales decline in nearly four years, attributed to sluggish growth in key markets like the Middle East, China, and India. The company, along with other Western brands, faced boycotts and protests due to perceived pro-Israeli stances amid the Israel-Hamas conflict. Comparable sales in McDonald's International Developmental Licensed Markets segment rose by only 0.7%, significantly below the estimated 5.5% growth.

CEO Chris Kempczinski highlighted the impact of the conflict on the Middle East market and expressed concerns about prolonged effects on earnings. This decline mirrors Starbucks' recent reduction in annual sales forecasts, partly due to lower sales and foot traffic in the Middle East. Additionally, consumer spending in China, McDonald's second-largest market, has remained subdued despite government support measures.

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