(qlmbusinessnews.com Tues. 24th Sept, 2024) London, UK —
“Value for Money? Tesco's Aldi-Matched Products Fail Ingredient Comparison Test”
A recent investigation by a prominent British broadcaster has uncovered significant differences in the composition of Tesco products price-matched to Aldi, raising questions about the true value for money offered to consumers.
The inquiry found that dozens of Tesco items, including popular choices such as chicken nuggets, cottage pie, and blackcurrant squash, were not genuinely like-for-like when compared to their Aldi counterparts. In a striking example, Tesco's chicken nuggets contained a mere 39% chicken, whilst the Aldi equivalent boasted 60%.
Of the 122 Tesco products examined, nearly a third had at least five percentage points less of the main ingredient than the Aldi products they were matched to. However, it's worth noting that twelve Tesco products were found to contain more of the primary ingredient.
When approached for comment, Tesco assured that they constantly review product quality and have robust processes to ensure comparability with Aldi. They also emphasised that a higher proportion of any single ingredient doesn't necessarily equate to superior quality.
Consumer expert Kate Hardcastle described these findings as an example of “value engineering”, a practice involving altering ingredient quantities to reduce costs. She cautioned that customers may be unaware of these differences unless they scrutinise the fine print on packaging.
The investigation revealed further disparities across various products. Tesco's chicken kievs contained 44% chicken compared to Aldi's 57%, while their cottage pie had 18% beef against Aldi's 25%. Similar discrepancies were found in chilli con carne and fruit squash products.
However, not all comparisons favoured Aldi. Twelve of the 122 Tesco products analysed had at least five percentage points more of the main ingredient than their Aldi equivalents. Notable examples included fish fingers, coleslaw, and reduced-fat houmous.
Tesco, which matches Aldi's prices on about 700 items out of its 30,000 product lines, stated that the scheme has proven very popular with customers since its launch four years ago. They added that all products carry ingredient information, enabling customers to make informed choices.
As the cost-of-living crisis continues to impact consumers, supermarkets claim to be offering various discounts and promotions to help shoppers save money. However, this investigation raises important questions about the true value of such deals and underscores the need for consumer vigilance in today's competitive retail landscape.
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