(qlmbusinessnews.com . Mon 10th Feb, 2025) London, UK —

Google Joins Corporate Shift Away from Diversity Recruitment Goals

Google has become the latest major US company to abandon its targets for recruiting workers from underrepresented groups. The decision follows an internal review of its corporate policies, as the tech giant reassesses its diversity, equity, and inclusion (DEI) programmes.

A Google spokesperson emphasised the company's ongoing commitment to equal opportunities, stating, “We're dedicated to creating a workplace where all employees can thrive. We've updated our annual investor report to reflect this commitment and are reviewing changes required following recent court decisions and executive orders.”

The move aligns with a broader rollback of DEI initiatives across major corporations in the United States, including Meta, Amazon, Pepsi, McDonald's, and Walmart.

Political Influence and Industry Trends

The shift in corporate policies comes amidst mounting political pressure. US President Donald Trump, who recently returned to the White House, has ordered federal agencies to eliminate DEI initiatives. The President has consistently criticised such policies, most recently linking them, without evidence, to an air crash in Washington DC.

Google's previous commitment, set by CEO Sundar Pichai in the wake of the 2020 protests following the murder of George Floyd, aimed to increase leadership roles for individuals from underrepresented groups by 30% over five years.

According to company reports, Google had nearly doubled the proportion of Black leaders and increased representation of women and Latino people in leadership roles by last year.

Despite these gains, the company has now removed references to DEI targets from its latest investor report.

Corporate Reactions and Legal Challenges

While several companies are stepping away from DEI commitments, Apple remains an exception, having recently resisted pressure from the conservative National Center for Public Policy Research (NCPPR) to end its diversity initiatives.

Retail chain Target has faced legal challenges, with a group of shareholders, led by the City of Riviera Beach Police Pension Fund in Florida, suing the company for allegedly concealing risks associated with its DEI policies. The lawsuit follows a 2023 backlash over LGBTQ+ merchandise that reportedly impacted sales and stock prices.

Google's decision underscores the growing corporate and political debate surrounding DEI policies. As companies navigate this evolving landscape, questions remain about the long-term impact on diversity and representation within the workforce.

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