(qlmbusinessnews.com . Fri 31st Oct, 2025) London, UK —
iPhone 17 and Air Models Surge in Global Demand, Poised for Apple's Best Quarter Ever
Apple's latest iPhone releases have been met with overwhelming enthusiasm worldwide, according to the company's CEO, Tim Cook, as the technology behemoth unveiled impressive financial outcomes.
In September, the company introduced its slimmest model yet, the iPhone Air, alongside the updated iPhone 17 versions, marking a significant success for Apple.
With the festive season around the corner, the firm is optimistic, anticipating a revenue surge of up to 12% compared to the same timeframe last year.
However, Apple fell slightly short of the anticipated sales figures for its iPhones in the quarter ending September, a situation Cook attributes to supply issues affecting several iPhone models and delayed deliveries to China.
Despite these challenges, Cook conveyed to analysts the company's confidence entering the festive period with “our most powerful lineup ever”.
The introduction of the iPhone Air has played a crucial role in attracting customers and boosting sales.
Should Apple achieve its sales targets for the holiday period, it would represent “the best quarter ever” for the company, said Chief Financial Officer Kevan Parekh.
Apple reported a total revenue of $102.5bn (£77bn) for the fourth quarter, exceeding analyst predictions and marking an 8% increase year-on-year. However, iPhone-specific revenue was slightly below forecasts at $49bn (£37bn).
Cook highlighted the strong global demand for the iPhone 16 and 17 models, despite the supply challenges that influenced the recent quarter's sales figures.
“We're not predicting when the supply and demand will balance,” Cook stated. “We're obviously working very hard to achieve that because we want to get as many of these products out to customers as possible.”
In China, Cook expressed satisfaction with the market's response to the new iPhone 17.
Research from Counterpoint indicated a 14% rise in iPhone 17 sales in the US and China during the first 10 days post-launch compared to the iPhone 16.
Apple's management and investors are also closely monitoring the impact of US tariffs. The ongoing trade conflicts, largely due to Apple's significant manufacturing base in China, pose a potential risk. However, recent diplomatic exchanges between Presidents Trump and Xi have sparked hope for reduced tensions.
During the past quarter, Cook revealed a $1.1bn (£836m) financial impact from tariffs, with an expected $1.4bn hit in the upcoming holiday quarter due to Trump's economic strategies.
On a similar note, Amazon shared its quarterly results, forecasting sales between $206bn (£156bn) and $213bn (£161bn) for the quarter ending in December, aligning with market predictions.
“We're encouraged by the onset of the peak season,” mentioned Brian Olsavsky, Amazon's CFO.
Amazon also reported a 20% growth in its cloud computing segment, AWS, the fastest rate since 2022, signaling robust demand in AI and core infrastructure.
As the AI industry heats up, Apple continues to face stiff competition from tech giants like Microsoft and Alphabet, both committed to extensive investment in this booming sector. Amazon, under CEO Andy Jassy's leadership, is also concentrating on enhancing its capacity to meet the surging demand in AI and cloud computing, emphasizing the intense race to dominate the future of technology.
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