(qlmbusinessnews.com Thurs. 22nd Aug, 2024) London, UK —

OpenAI and Condé Nast Partner to Bring Vogue and GQ Content to ChatGPT

OpenAI, the company behind the popular AI chatbot ChatGPT, has forged a significant partnership with Condé Nast, the global publishing giant known for titles such as Vogue, The New Yorker, and GQ. This multi-year agreement will enable OpenAI’s ChatGPT and its AI-driven search engine, SearchGPT, to feature content from these renowned publications.

This deal is the latest in a series of collaborations between OpenAI and major media outlets, as technology firms increasingly seek access to high-quality content to train their AI models. The financial specifics of the partnership have not been disclosed.

Brad Lightcap, Chief Operating Officer at OpenAI, commented on the deal, saying, “We are committed to working with Condé Nast and other news publishers to ensure that AI plays a constructive role in news discovery and delivery while upholding accuracy, integrity, and respect for quality journalism.”

The rise of social media and digital platforms has posed challenges to traditional news media business models, with many organisations exploring new revenue streams to sustain their operations. Roger Lynch, CEO of Condé Nast, expressed optimism about the partnership, stating, “This collaboration with OpenAI allows us to recapture some lost revenue, helping us to continue protecting and investing in our journalism and creative projects.”

ChatGPT Gains Exclusive Access to Vogue, The New Yorker in New OpenAI Deal

OpenAI’s SearchGPT, a prototype search engine powered by artificial intelligence, was launched last month. The company has been actively seeking feedback from its partners in the news industry to refine and enhance the platform.

Other prominent media companies, including Time Magazine, the Financial Times, and the Associated Press, have also established partnerships with OpenAI. As AI-driven tools increasingly integrate into internet search engines, they are poised to transform how users interact with and discover information online.

Despite the growing interest in AI-powered search technologies, Google remains the dominant player in the search engine market, with over 90% of the global market share. However, the shift towards AI-generated responses, which provide conversational answers rather than simple links, has raised concerns among news organisations. Many fear that this evolution could impact their audience reach and revenue, which heavily relies on search traffic.

In response to these changes, some major news outlets have taken steps to safeguard their content from being used by AI companies without permission, while also exploring the potential of generative AI to add value for their readers and society at large.

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