(qlmbusinessnews.com . Thurs 9th Jan, 2025) London, UK —

Rolls-Royce Invests £300m to Expand UK Factory for Bespoke Luxury Cars

Luxury car manufacturer Rolls-Royce has announced a £300 million expansion of its Goodwood headquarters and production facility in West Sussex to accommodate growing demand for its bespoke, highly customised vehicles aimed at an exclusive clientele.

Despite a decline in total sales from 6,032 cars in 2023 to 5,712 in 2024, the company has reported higher revenue due to increased demand for personalised designs, with prices often exceeding the base rates of its luxury models. The entry-level Ghost saloon starts at approximately £250,000, while other models such as the Cullinan SUV and the electric Spectre begin at around £340,000.

Rolls-Royce CEO Chris Brownridge emphasised the necessity of the expansion, stating that the company is receiving increasingly complex commissions, including vehicles adorned with holographic paint, hand-crafted embroidery, and even solid 18-carat gold details. The move is expected to secure the brand’s UK presence while preparing the facility for the transition to an all-electric future.

While Rolls-Royce has committed to aligning with the UK government’s plan to phase out petrol and diesel vehicles by 2030, it has not ruled out producing combustion engine models for international markets. However, a company spokesperson indicated that changing legislation and market conditions could alter this approach.

Rolls-Royce

The expansion project, which has already received planning approval, will provide additional manufacturing space and create new jobs at the Goodwood plant, where more than 2,500 people are currently employed. Rolls-Royce also supports an additional 7,500 workers through its UK supply chain.

As global demand shifts, the company is also navigating external challenges, including decreased sales in China and potential trade policies in the US, such as increased tariffs. However, Brownridge expressed confidence in Rolls-Royce’s resilience, highlighting the brand’s ability to cater to its discerning customer base, who remain less sensitive to economic fluctuations.

The announcement coincides with significant changes in the broader UK automotive sector, such as Jaguar’s recent relaunch as an all-electric brand. Rolls-Royce’s investment underscores its commitment to staying at the forefront of luxury and innovation in the automotive world.

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