(qlmbusinessnews.com . Tues 21st Jan, 2025) London, UK —

“How $Melania Coin Is Disrupting the Cryptocurrency World”

On the eve of her husband Donald Trump’s inauguration, incoming First Lady Melania Trump has launched her own cryptocurrency, adding to the family’s growing digital asset portfolio.

Dubbed “$Melania,” the new cryptocurrency follows the launch of $Trump, a coin introduced by the president-elect. Both digital currencies have seen significant, albeit volatile, trading activity since their release.

Announcing the launch on the platform X (formerly Twitter), Mrs Trump stated, “The Official Melania Meme is live! You can buy $Melania now.”

Despite the buzz, disclaimers on the websites for both $Trump and $Melania coins make it clear that they are not marketed as investments or securities.

Crypto Surge and Controversy
According to CoinMarketCap, $Trump has reached a market valuation of approximately $12bn (£9.8bn), while $Melania's valuation currently stands at $1.7bn. These figures place both coins among the top 100 cryptocurrencies globally.

The Trumps’ foray into digital assets has been marked by an ambitious campaign to position themselves as leaders in the crypto space. During the 2024 election campaign, Donald Trump became the first presidential candidate to accept cryptocurrency donations.

His family also founded World Liberty Financial, a company aiming to disrupt traditional banking systems. As part of this initiative, the $Trump coin was introduced through CIC Digital LLC, a Trump Organisation affiliate.

Past Crypto Ventures and Future Plans
The Trumps’ involvement in the crypto world began earlier with the launch of NFT collections in 2022. These digital collectibles initially generated millions of dollars but have since significantly declined in value, with prices dropping from over $1,000 to around $300.

Melania Trump

The incoming administration has also signalled its intention to take a more crypto-friendly regulatory stance. President Trump has pledged to establish a strategic Bitcoin reserve and reduce restrictions on the cryptocurrency industry.

Meanwhile, Mrs Trump’s coin, $Melania, is being promoted as a “meme coin”—a type of cryptocurrency often tied to viral internet trends. These coins have grown in popularity, buoyed by figures like Elon Musk and the rise of Dogecoin.

$Melania was launched through MKT World LLC, a company Mrs Trump has used for various ventures, including selling portraits of herself as First Lady.

A Digital Economy in Flux
The announcement of $Melania comes at a time of heightened activity and scrutiny in the cryptocurrency sector. Under the Biden administration, regulators cracked down on digital assets over concerns about fraud and money laundering.

However, the Trumps’ crypto campaign promises a sharp departure from previous policies, fuelling speculation about the future of digital currencies under the new administration.

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